One of a series of films made for General Motors by the Jam Handy Organization, 1949’s “Heading up the Heavy Duties” shows the Chevy heavy duty trucks of the 1950s, built to “carry the load”. These trucks (according to the film) were more efficient and heavier duty than their competitors thanks to design innovations affiliated with the frame, suspension, and power train. Some interesting Chevy heavy trucks are seen including cab over designs.
Chevrolet’s first major redesign post-World War II, the Advance-Design series trucks were billed as a bigger, stronger, and sleeker design in comparison to the earlier AK Series. First available on Saturday June 28, 1947, these trucks were sold with various minor changes over the years until March 25, 1955, when the Task Force Series trucks replaced the aging Advance-Design model.
The same basic design family was used for all of its trucks including the Suburban, panel trucks, canopy express and cab overs. The cab overs used the same basic cab configuration and similar grille but used a shorter and taller hood and different fenders. The unique Cab Over fenders and hood required a custom cowl area which makes the Cab Over Engine cabs and normal truck cabs incompatible with one another while all truck cabs of all weights interchange.
From 1947 until 1955, Chevrolet trucks were number one in sales in the United States, with rebranded versions sold at GMC locations.
While General Motors used this front end sheet metal, and to a slightly lesser extent the cab, on all of its trucks except for the Cab Overs, there are three main sizes of this truck: the half-, three-quarter-, and full ton capacities in short and long wheelbase.
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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD and 2k. For more information visit http://www.PeriscopeFilm.com
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